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Press Release


New Technique Uniquely Merges Advertising and Free Software

Sponsorship Ads Viewed by a Micro-List of eMail Administrators and IT Professionals


PRESS CONTACT:
Computer Mail Services, Inc.
Lih-Tah Wong
248.352.6700 x210
LWong@CMSConnect.com

SOUTHFIELD, MI — April 5, 2006 -- Computer Mail Services, Inc. (CMS) is offering a unique sponsorship program that merges advertising and BL-Monitor, their free DNS blacklist monitoring tool.  Clickable sponsorship ads appear in a dedicated window incorporated into BL-Monitor’s main screen.  This puts the advertising directly in front of the highly desirable market of eMail Administrators and other IT Professionals.

The BL-Monitor sponsor window and rotating ads are displayed whenever the software is used.  Similar to Internet “Pay-Per-Click” (PPC) advertising, clicking any BL-Monitor ad takes users to the sponsor's web site for more information.   Due to the highly focused nature of BL-Monitor’s audience, click-through rates above 3% have been recorded, exceeding historical industry PPC averages.

“BL-Monitor’s ad approach is unique, effective and it puts the message directly in front of the eyes of computer professionals.  If a product or service appeals to this demographic, you can’t get a better focused micro-list”, said Alan A. Sitek, VP of Development for CMS.

“Think about it, random click-thrus are all but eliminated”, said Sitek.  “People viewing BL-Monitor product ads are all IT professionals working with Microsoft Exchange Servers in a specific, highly technical environment.  With that knowledge, companies can really target their ad dollars”.

For greatest effectiveness, BL-Monitor advertisers should offer a product, service or event that is of interest to email administrators or other IT Professionals.   BL-Monitor sponsorship advertising is available in one month increments for $1000 USD per ad.  Different from other advertising mediums, BL-Monitor sponsorship ads can be scheduled to start on a specific date.


More information on the BL-Monitor sponsorship programs can be found on the CMS home page at http://www.cmsconnect.com/BLM/sp/SponsorshipProgram.htm or by contacting a CMS representative at 248.352.6700

ABOUT COMPUTER MAIL SERVICES, INC.

Founded in 1982, Sterling Heights, Michigan-based Computer Mail Services, Inc. (CMS) is a privately held company with expertise in the development of messaging related products. The company’s Praetor® product protects mail servers of thousands of organizations worldwide. 

Praetor is a registered trademark and BL‑Monitor is a trademark of Computer Mail Services, Inc.

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